The endpoint protection platform provides a collection of security utilities to protect PCs and tablets. Vendors in this market compete on the quality of their protection capabilities, the depth and breadth of features, and the ease of administration.

The enterprise endpoint protection platform (EPP) market is a composite market primarily made up of collections of products. These include:

• Anti-malware
• Anti-spyware
• Personal firewalls
• Host-based intrusion prevention
• Port and device control
• Full-disk and file encryption, also known as mobile data protection
• Endpoint data loss prevention (DLP)
• Vulnerability assessment
• Application control (see Note 1)
• Mobile device management (MDM)

These products and features are typically centrally managed and ideally integrated by shared policies.

DLP, MDM and vulnerability assessment are also evaluated in their own Magic Quadrant or MarketScope analyses. Longer term, portions of these markets will get subsumed by the EPP market, as the personal firewall, host intrusion prevention, device control and anti-spyware markets have in the past. EPP suites are a logical place for convergence of these functions. Indeed, 53% of organizations in a recent Gartner survey¹ already use a single vendor for several of these functions, or are actively consolidating products. In particular, mobile data protection is the leading complement to EPP and purchasing decisions regarding the two products are increasingly made together. For most organizations, selecting a mobile data protection system from their incumbent EPP vendors will meet their requirements.

In 2012, the large enterprise EPP market is still dominated by Symantec, McAfee and Trend Micro, which together represent approximately 68% of the total revenue of Magic Quadrant participants. Sophos and Kaspersky Lab are the two other global leaders that are competitive across multiple functions and geographies, and push the combined Leaders quadrant market share to 85%. Despite the introduction of new players, the displacement of incumbents is still a significant challenge in the large enterprise market. The biggest impact of the Magic Quadrant Challengers and Visionaries is to push the dominant market players to invest in new features and functionality (sometimes via acquisitions) to stay ahead, and to keep pricing rational. In the less demanding small and midsize market, competition is more intense. A number of Niche Player solutions are dominant in specific regions.

The total EPP revenue of the Magic Quadrant participants at year-end 2011 was roughly $2.8 billion, up 4% from 2010. We attribute this growth primarily to increased buying of more-expensive suites, offset by lower prices for low-end malware-only solutions. Consequently, EPP revenue growth is more a result of an inflow of revenue from other markets. We anticipate that growth will continue to be in the low single digits in 2013.

Microsoft is the best vendor in a position to challenge the incumbent Leaders, primarily due to attractive pricing in its enterprise agreements. Approximately one-third of enterprise buyers¹ indicate they are actively considering Microsoft or plan to do so during their next renewal periods. However, Microsoft’s slow development, the lack of a single unified security management interface and mediocre test results will temper its adoption. Longer term, we believe that increased displacement of Windows endpoints with application-controlled OSs (such as Microsoft WinRT and Apple’s iOS and OS X Mountain Lion) is the biggest market threat. These solutions shift the value proposition of EPP solutions from traditional anti-malware to MDM and data protection capabilities.

 

 

Source: Gartner (January 2013)

Vendor Strengths and Cautions

Arkoon Network Security

Arkoon Network Security’s StormShield EPP solution (formerly offered by SkyRecon Systems) is designed as a seamless integrated EPP with a focus on behavioral protection. Arkoon’s Ability to Execute score is hampered by its relatively small market share and limited geographic presence, as well as its still-maturing management capabilities….

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//Richard