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Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 2012

January 14, 2013 Leave a comment

Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.

One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent.

forrester_forecast_tech_adoption_2012

One trend that the Forrester report, which includes…

Continue reading here!

//Richard

#Ericsson – 10 hot consumer trends for 2013

– Ericsson ConsumerLab has identified some of the most important consumer trends for the coming year

– The cloud reshaping consumer needs and women driving the smartphone market are some of the important trends

– Young people’s behavior changes society and the internet gets put to new use in times of economic uncertainty

As 2012 draws to a close, Ericsson ConsumerLab has identified the hottest consumer trends for 2013 and beyond. For more than 15 years, ConsumerLab has conducted research into people’s values, behavior and ways of using ICT products and services.

Continue reading here!

//Richard

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