The move is a change from past Office end-user licensing agreements (EULAs), experts said, and is another way Microsoft is pushing customers, especially consumers, to opt for new “rent-not-own” subscription plans.
“That’s a substantial shift in Microsoft licensing,” said Daryl Ullman, co-founder and managing director of the Emerset Consulting Group, which specializes in helping companies negotiate software licensing deals. “Let’s be frank. This is not in the consumer’s best interest. They’re paying more than before, because they’re not getting the same benefits as before.”
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Prior to Office 2013, which debuted last month, Microsoft’s EULA for retail copies of Office plainly stated that customers could reassign a license when, for example, they replaced an aged PC with a newer model, or the original machine gave out.
“You may reassign the license to a different device any number of times, but not more…
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//Richard
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