The IT Melting Pot!

This is cool! Great thinking and I like the aggressiveness in finding new business models and ideas!

One of the more ambitious and promising initiatives announced at CES was AT&T’s Digital Life. As the flagship announcement at AT&T Developer Summit, Digital LIfe is an application and services platform that will offer a broad range of services to consumer households including media management, home security services, home energy monitoring and a broad variety of sensor-based services such as water leak detection and water main control.

When launched in March 2013 in eight metropolitan markets in the US, the platform will be the first of its kind sold by mobile operators in the US in partnership with several firms including Cisco Systems, which will provide a control panel for the service. The service platform has been in development for well over a year, with a mansion full of demonstration prototypes given at CTIA in New Orleans in 2Q2012, and represents a significant strategic direction for AT&T which is aggressively pushing the traditional business model boundaries of a mobile operator. While pricing and service details won’t be available until later in the quarter, the new platform is designed to leverage AT&T’s ever expanding portfolio of connected devices and shared data plans launched in 2012.

While home media management and device connectivity are not new to AT&T, the platform’s home security service is a strong indication of AT&T’s ambitious plans to expand its business model and revenue base.

According to AT&T, the home security market is a highly fragmented industry that is ripe for disruption and under penetrated. With less than of 20 per cent of US households currently subscribing home security services and served by thousands of service providers, AT&T is convinced that its wireless IP-based services will offer both the scale and efficiency to carve out a leadership position in the space, challenging current market leader ADT.

AT&T’s new security business will offer two 24/7 call centers to respond to real-time…

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//Richard