AppSense MobileNow – BYOD, MAM
Ok, this is really interesting! What is AppSense up to when it comes to their new MobileNow and DataNow products? Are they simple understanding that they have to broaden their portfolio to find new market shares and are following the others like VMware with Horizon and Citrix with CloudGateway or are they trying to step up and try to take the lead and shortly add capabilities that the others have? Still I’m a bit puzzled and need to understand more…
But AppSense is not a huge corporation like Symantec so they could invest and try to speed up their capability development within this area… really interesting!
Here are some information about their MobileNow product:
BYOD Done Right
MobileNow is the first and only solution architected from day one to solve the complete Bring-Your-Own-Device (BYOD) problem for both IT and employees. It delivers real-time security, control and compliance for IT and a seamless experience and freedom of choice – apps, data, and devices – for executives and employees. Unlike status quo MDM-only solutions, MobileNow doesn’t require you to take complete control over and manage employees’ personal devices, apps and data. And unlike proprietary “container” and SDK-based solutions, MobileNow doesn’t limit users to only a small number of proprietary apps.
MobileNow – 100% SaaS Delivered & On-Demand BYOD
MobileNow is the next generation in BYOD management. 100% SaaS delivered and on-demand. MobileNow provides the full suite of functionality to effectively manage and secure apps, data and devices while providing a frictionless user experience on both iOS and Android. All without having to customize applications or patching mobile operating systems in any way.
Secure Mobile Application Management
- Fine-Grain Application Security & Controls
- Application Data Encryption & DLP
- Real-Time Policy Enforcement – Online & Offline
- Pre-Populated Enterprise Application Store
- No Application or OS Customizations Required

Secure Native e-Mail
- Fully Secure, Fully Native iOS & Android e-Mail
- Data Encryption & DLP
- Real-Time e-Mail Block/Revoke
- Secure Attachment Launching & Sharing
- Full Microsoft Exchange Integration & Support

Mobile Device Management
- 100% Over-the-Air User Provisioning & 1-Click Install
- Instant, SaaS-Based Deployment
- Comprehensive Device Policies
- Remote Device Configuration & Profile Management
- Device Malware/Jailbreak Detection

Continue reading here!
//Richard